Paprika is a fashion brand designed to make everyday moments feel extraordinary. Rooted in the tactile pleasure of getting dressed, it invites women to rediscover the joy of color, texture, and self-expression as a state of being rather than a trend.

The visual identity reflects this attitude with a graphic system built around clarity and contrast. A white foundation sets a clean and structured tone. Black text ensures immediate legibility while neon accents add sharp and energetic points of focus. These high contrast colors convey confidence in a direct, playful, and visually assertive way.

Typography plays an important role in shaping the brand’s voice. Tomato Sans offers soft geometry and modern ease making it ideal for headlines and key messaging. Barlow Semi Condensed provides functional structure throughout layouts while Bellarina is used selectively to add emphasis and a distinctive tonal shift when needed.

The visual language avoids overt trend signals and centers on the lived experience of wearing clothes such as tactile textures, how color catches the eye, and how garments support everyday self-expression. Photography supports this with a straightforward and deliberate approach. Clean framing and soft lighting highlight material, movement, and silhouette. The mood favors natural, candid moments from daily life rather than posed fashion imagery. Colors appear vibrant yet grounded reflecting lively and authentic tones found in real environments.