Kate Farms is a leading plant-based nutritional formula brand supporting thousands of patients with a wide range of medical needs, from severe chronic conditions to more manageable health challenges.

A refreshed positioning and clearly defined target audience set the foundation for a comprehensive brand evolution. The updated brand voice, creative strategy, portfolio architecture, identity, and packaging system work together to unify and strengthen the brand’s presence across products and communications.

The revitalized identity brings forward the warmth and humanity that define Kate Farms. The logo was simplified and the tree symbol refined to improve clarity while maintaining familiarity. The new wordmark reflects the brand’s commitment to human-centered care and natural goodness.

The updated system ensures clarity and consistency throughout the portfolio. Key product details such as type, caloric density, and flavor are easier to locate and understand.

Illustrations tailored to each product’s purpose introduce a distinct personality. These range from friendly, approachable characters to bold plant-based forms and vibrant whole-food imagery. Together, they enrich the visual storytelling and deepen the emotional connection with the brand.