Eye on Beauty is an internal educational platform developed by P&G to support continuous learning and inspiration within the beauty industry. The platform delivers curated content that enhances intuitive decision-making and deepens understanding of cultural trends, emerging innovations, and market insights.

Designed as both a visual resource and a collaborative tool, Eye on Beauty combines the functions of a knowledge platform and a trend resource. It operates as a centralized digital mood board and a shared team workspace fostering creativity and alignment across departments.

The visual identity centers around a dynamic blinking eye icon symbolizing ongoing observation and discovery. This subtle visual cue reinforces the platform’s mission to promote curiosity and insight among its users.

The user interface embraces a clean modular grid system that brings order and clarity to diverse content types from imagery and video to detailed text. Thoughtful typography with distinct hierarchy guides users through the content with precision and ease. Visual elements are integrated carefully to maintain engagement without overwhelming the layout. Instead of large empty spaces the design uses intentional grouping and consistent flow to facilitate intuitive navigation and content discovery.

Eye on Beauty delivers an immersive and efficient user journey that feels less like a traditional corporate tool and more like exploring a curated digital beauty publication.