Chinese Box Club is a bold new Chinese takeout restaurant in Weert, The Netherlands. Built around a fresh concept and distinctive identity, the brand draws inspiration from boxing culture and reimagines the traditional takeaway experience as vibrant and dynamic. It delivers food with a punch.

The small, barred space posed a challenge that inspired the creation of the Box Club concept. This compact setting becomes a creative strength by placing the packaging at the heart of the experience.

The design uses traditional boxing colors, red and blue, to create a striking visual palette. Graphic motifs inspired by wok-fried explosion rice capture both the fiery energy of the dish and the impact of punches landing in the ring. This layered symbolism reinforces the brand’s bold attitude and signature expression of food with a punch.

By turning the to-go box into a symbol of power, motion, and excitement, the Box Club concept elevates the brand beyond a typical takeaway. The bold visual identity and carefully designed customer experience make every interaction intentional and memorable.